Value First.

I’ve decided to start over with one of my sites. It was my first ever website launched and I was initially very proud of it. Now that I’ve been learning more about the importance of leading with good content, I realize my site was basically a big ad with no real focus.

Have you ever been passionate about a subject, but really had no solutions to offer? I found myself in this predicament. The subject of the site is all about the advantages of building leverage against your day job. This is something I’ve done in my own career, quite successfully, but it’s difficult to articulate in a series of posts without sharing too much of my personal story. I have my own reasons for not wanting to be completely transparent and I hope it won’t hurt my chances of building trust with my audience. I’ve written a few articles for the site, but I’m finding it difficult to consistently add value so I’m presently in search of inspiration. This was one of a few sites I launched without having a full understanding of keywords or brand building so unfortunately, the domain name targets neither.

And wouldn’t you know it, I was listening to SPI episode #77 and Pat was interviewing John Lee Dumas of Entrepeneur on Fire. John quoted Albert Einstein:

“Try not to become a man of success, but rather try to become a man of value.”

This quote was EXACTLY what I needed to get me back on track. I’ve been licking the wounds that came from several ill-advised leaps into internet marketing with little or no knowledge so I accept that it’s time to slow down and build these sites the correct way. Because of my site’s lack of focus or lack of a specific product offer, I’ve decided to pull all monetization and I’m going to focus on building an audience by way of providing good content instead.

I believe in my site because I think it’s important to do whatever you can to protect yourself from the unpredictability of your day job. Pat’s and Nicole Dean’s stories are testament of that. They were both effected by layoffs. They just happened to take matters into their own hands and both built amazing businesses as a result. Not all of us will build businesses that will far exceed our day job incomes, but we can all prepare ourselves for the worst as a back up plan, even if we’re blessed to never need it.

I’m still very excited about my first site and as much as my eventual goal is to experience monetary success, I will continue to develop it by offering my audience value first.