Online Business Primer

Online Business Discussion & Recommendations

June 27, 2009

10 Web Marketing Tips

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It is not enough to simply create a website for your business. You also have to market your website so that it gets attention. Otherwise, you’re just wasting your time having a website online that nobody looks at.

Here are ten web marketing tips to help create visibility for your site:

  1. Use a great design. You want to have a website that immediately attracts people’s attention with a great look.
  2. Make it easy to navigate. If people can’t easily find what they want on your site then they’re going to go somewhere else to find it.
  3. Include your website URL on all promotional materials. That includes on your business cards and letterhead.
  4. Market your business locally. A Tampa business should do Tampa website marketing. This helps with getting noticed on mapping sites like Google Maps.
  5. Mention to people that you have a website. Let it slip in passing and people will check it out.
  6. Put content elsewhere on the web that points to your site. Write articles for other sites and link back to your own website.
  7. Promote your website to social networking sites. Post links to your own website on Twitter.
  8. Submit your website to all of the major web directories. Look for both free and paid directories.
  9. Promote your business in general. All marketing for your business is going to lead people to your website.
  10. Hire a web marketer. It’s worth it to get this done professionally.

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