Online Business Primer

Online Business Discussion & Recommendations

Archive for the 'Marketing' Category

August 21, 2009

Dad Refuses to Market Himself

My father is one of the most amazing craftsmen that I know. He is a woodworker who specializes in making wooden toys for children. He makes everything from small spinning tops to large kids outdoor toys. The customers that he works with constantly tell him how much they appreciate the work that he does for [...]

May 24, 2009

Ideas for a Good Business Website

A good business website usually means more than just listing your location, hours of operation, and perhaps an “About Us” page.  In order to be a website customers will find and go to, it also needs to have something more of value to them.
Don’t get me wrong — the basic information is definitely important.  You [...]

April 25, 2009

What Your Profile Pic Says About You

Social media provides great opportunties for businesses to promote themselves online.  However, like anything on the Internet, they also can damage your reputation if you aren’t careful about how you use them.
Your profile pic should always be carefully chosen, as this is the visual representation for you and your business online.  Here are a few [...]

March 29, 2009

Every Business Needs a Website

In today’s online-driven world, every business needs a website, even if it’s not an online business.
The Internet is a major resource for anyone searching for information, especially for consumers searching for products and businesses.  The Yellow and White Pages, Google’s business search, and other resources enable consumers to find information about businesses on the Web, [...]

February 12, 2009

Promoting through SEO

When I decided that my soap making company needed to have more of a web presence, I hired a local web company to build me a brand new interactive site that would help boost my sales and allow me to sell outside of my area. In fact, I was hoping to be able to sell [...]