If you’ve already replaced your old paper business card with a plastic card then you’re one step ahead of the competition in the marketing of your company. However, plastic card printing is getting increasingly popular so you’ll have to step up the game if you want to keep getting attention when handing out your company card.

Here are five easy ways to improve your plastic business card:

1. Include a sales tip table or a calendar on the back of the card. This will give people a reason to keep it in their wallet.
2. Add a promotional offer at the bottom of the card. Make sure it’s something you can keep doing over time - 5% off of each purchase as opposed to a free item every time the card is presented.
3. Include electronic tracking. A simple purchase tracking strip can make customers more inclined to keep that card.
4. Create a card that doubles as a luggage tag. Your marketing will be spread around the country by your customers.
5. Ask for design feedback from customers. Seeing their advice in action will help bond them to your business.

The key to always beating out the competition is that you must always go the extra mile to be ahead of where they are at.